Our Story

At South Row, our story is deeply rooted in the soil of our family farm. It all began when my husband, a dedicated farmer, and I, captivated by the beauty of rural life, envisioned a brand that speaks to the heart of agriculture. Surrounded by acres of crops and the daily rhythm of farm life, we noticed a gap in the market – plenty of hunting and fishing apparel, but none that truly encapsulated the essence of our everyday life.

Driven by our love for the land and a desire to bridge that gap, South Row was born. Our brand is a celebration of the unsung heroes of the fields, the farmers. We've sown the seeds of this vision into each thread, creating a line of t-shirts that not only resonate with the farming community but also embody the authenticity of our daily lives.

South Row is more than just apparel; it's a tribute to the early mornings, the hard work, and the unyielding spirit of those who till the land. Join us in wearing a piece of our story, where every shirt carries the legacy of the farm and connects you to the heart of agriculture.